University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Year of Publication: 2019

To what extent does brand knowledge created by social media influencers effect purchase intention: a case study of Gymshark.

  • Author:
  • Louise Thorndick
  • Subject:
  • Events Management
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management

An exploratory study into how blockchain technology could potentially solve the current issues faced in digital advertising and marketing

  • Author:
  • Lauren Pidgeon
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

To investigate the reasons as to why University of Lincoln female students travel to spectate at Women’s Rugby Union matches in England

  • Author:
  • Lucy King
  • Subjects:
  • International Tourism Management
  • Tourism
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) International Tourism Management

An exploration of gender pay gap reporting in twenty FTSE 100 companies

  • Author:
  • Kelson Mears
  • Subjects:
  • Business
  • International Business
  • International Business Management
  • Management
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) International Business Management

An investigation into experiential retail towards high ­involvement products in brick and mortar retailers

  • Author:
  • Arjuna Tooray
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

What is the political identity and agency of control mechanisms (researching, analysing and understanding the associated behaviours they produce), within a contemporary, multinational organisation?

  • Author:
  • Alexander Considine
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Management

The analysis and evaluation of the approaches taken by Coca-Cola and AG Barr to manage the Soft Drinks Industry Levy, focusing on the impact this has had on customer satisfaction and claimed behaviour

  • Author:
  • David Foster
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

The relevance of tradeshows as part of a promotional tool in the marketing mix: evidence from UK food and drink businesses

  • Author:
  • Emily Victoria McMumm
  • Subjects:
  • Management
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management

What is a manager? Classical thinking provides a clear explanation of how a manager is defined; can these managers be found within a contemporary organisation?

  • Author:
  • Georgia Faye Mattison
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Management
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