University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Year of Publication: 2019

Creating a luxury brand in China that combine Chinese traditional culture with trendy clothing

  • Author:
  • Jian Ming
  • Subjects:
  • Fashion
  • Fashion Management
  • Year of Publication:
  • 2019
  • Award:
  • MSc Fashion Management

The influence of live-streaming in the events industry

  • Author:
  • Rhiannon Burleigh
  • Subject:
  • Events Management
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management

A study investigating the relationship between the relationship between organisational reputation and organisational performance, with key focus on the video game industry

  • Author:
  • Harry Edwards
  • Subjects:
  • Business
  • International Business
  • International Business Management
  • Management
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) International Business Management

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

  • Author:
  • Marcel Pielenga
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

A study of the influence of price promotion on the consumer decision making process in the retail environment

  • Author:
  • Jordan Bainbridge
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

Social media: a consumer’s tool for holding companies accountable

  • Author:
  • Tolulope Adamolekun
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

Has the breadth of charitable status impacted the effectiveness of regulatory bodies to enforce law? An empirical study on UK Charity and its governance

  • Author:
  • Gabriel Joseph Glen
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Management

The impacts of e-business on the supply chain within SME’s

  • Author:
  • Anastarsia D. Parkes
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Management

The role of customer experiences in creating true customer loyalty: the impacts of digitalisation on the retail industry

  • Author:
  • Zoe Brumpton
  • Subjects:
  • Management
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management
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