University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Consumer behaviour towards sustainable fashion in the UK and Vietnam: Millennials

  • Author:
  • Thi Thuy Di Huynh
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

Gaming industry in China: a case study of Nintendo Switch

  • Author:
  • Jing Wang
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business

The importance of video marketing in digital marketing strategy and its impact on customers’ intention to purchase

  • Author:
  • Thi Mai Anh Do
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

Gendered product design: to what extent are perceptions regarding gender-stereotypes in design changing?

  • Author:
  • Imogen Payne
  • Subject:
  • Product Design
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Product Design

Social media influencers, the new advertising agency? An exploration into ‘social media influencer’ marketing and its impact on the cosmetics industry

  • Author:
  • Summer Stevenson
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Management

An exploration on how the Attenborough effect has influenced consumer motivations towards reducing their single use plastic consumption

  • Author:
  • Joshua Lawrence
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Marketing (with Professional Practice)

What impact does packaging design have on a consumer’s attitudes and purchase behaviour? A study of sustainable food packaging

  • Author:
  • Sophie Olive
  • Subjects:
  • Management
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Marketing Management

Testing the source-credibility scale: the impact of social media influencer credibility and the presence of sponsorship disclosure on consumer purchase intentions

  • Author:
  • Calista Craig
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Advertising and Marketing

A quantitative analysis into the effectiveness of digital content type on stimulating consumer recall, with application to, and comparison of, opposing sportswear market leaders: Nike and Adidas

  • Author:
  • Guy Bloodworth
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Marketing (with Professional Practice)

The role of first impressions in human and macaque interactions: facial characteristics and personality traits

  • Author:
  • Laura Clark
  • Subject:
  • Psychology
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Psychology
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