Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

How has the COVID-19 pandemic affected purchasing and consumer behaviour regarding Fast Moving Consumer Goods (FMCG) in the United Kingdom (UK)?

  • Author:
  • Katie Henderson
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

An exploration of the impact of social influencers on equestrian brand loyalty

  • Author:
  • Charlotte Pegrum
  • Subjects:
  • Sport
  • Sports Business Management
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Sports Business Management

Exploring the impact of relationship marketing in a professional football club during a pandemic: a case study of Lincoln City Football Club

  • Author:
  • Tom Doherty
  • Subjects:
  • Sport
  • Sport Management
  • Sports Business Management
  • Year of Publication:
  • 2021
  • Award:
  • International Sports Business Management

Micro vs macro influencers: a study on which classification of social media influencers is more effective at increasing consumer purchase intention

  • Author:
  • David Wickens
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Marketing

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Consumer decision-making process in the luxury hotels adopting sustainable practices: an approach to the luxurious hotels in Vietnam

  • Author:
  • Thi Tu Anh Nguyen
  • Subjects:
  • Luxury Brands
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing with Luxury Brands

To what extent is the automotive industry redefining relationship marketing in B2C markets? A case study on Volkswagen

  • Author:
  • Marcel Pielenga
  • Subject:
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing

Consumer behaviour towards sustainable fashion in the UK and Vietnam: Millennials

  • Author:
  • Thi Thuy Di Huynh
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

Gaming industry in China: a case study of Nintendo Switch

  • Author:
  • Jing Wang
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business

The importance of video marketing in digital marketing strategy and its impact on customers’ intention to purchase

  • Author:
  • Thi Mai Anh Do
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing