University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

It would B-flat: how music is used in advertising and the effects on consumer behaviour

  • Author:
  • Amy Parkinson
  • Subject:
  • Music
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Music

Consumer attitudes and behaviours regarding video game products: an exploration of the video gaming industry and marketing

  • Author:
  • Jacob Hamilton
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

What does the metaverse mean for the future of digital fashion marketing and what can be learned from early adopters such as Gucci and Nike?

  • Author:
  • Joseph Patrick Kofi Awiah
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

What influence does Instagram have on purchasing behaviour in relation to sustainable clothing?

  • Author:
  • Kathleen Kuche
  • Subjects:
  • Luxury Brands
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing with Luxury Brands

What are the key factors contributing to the modernisation of a brands aesthetic and logo design?

  • Author:
  • Louis Oscar Alonzi Wise
  • Subject:
  • Product Design
  • Year of Publication:
  • 2022
  • Award:
  • BA (Hons) Product Design

An exploratory study into self-signalling within non-profit donation behaviour: a case study of Equine Welfare Charities

  • Author:
  • Thomas Marshall
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Chinese university students’ preference of potato crisps packaging and willingness to purchase based on food images and background colours. A study using crossmodal associations in packaging

  • Author:
  • Sephora De Luca
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

The need for the regulation of Cannabidiol products: a 2020/2021 perspective

  • Author:
  • Katie Jones
  • Subject:
  • Forensic Science
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Forensic Science

A critical exploration into the role of personalised voice assistants in influencing consumer decision-making behaviour: a qualitative study

  • Author:
  • Selin Uyar
  • Subject:
  • Business
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

The role of emotional advertising using the example of the German automotive industry

  • Author:
  • Sandro Konietzko
  • Subject:
  • Business
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration
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