Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Subject: marketing

Gendered Product Design: To what extent are perceptions regarding gender-stereotypes in design changing?

  • Author:
  • Imogen Payne
  • Subjects:
  • consumer behaviour
  • gender
  • marketing
  • product design
  • stereotyping
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Product Design

An exploration on how the Attenborough effect has influenced consumer motivations towards reducing their single use plastic consumption

  • Author:
  • Joshua Lawrence
  • Subjects:
  • business
  • business and marketing
  • marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Marketing (with Professional Practice)

What Impact Does Packaging Design Have on a Consumer’s Attitudes and Purchase Behaviour? A Study of Sustainable Food Packaging.

  • Author:
  • Sophie Olive
  • Subjects:
  • consumer behaviour
  • marketing
  • packaging design
  • sustainability
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Marketing Management

The Role of First Impressions in Human and Macaque Interactions: Facial Characteristics and Personality Traits

  • Author:
  • Laura Clark
  • Subjects:
  • marketing
  • psychology
  • tourism
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Psychology

Understanding consumer purchasing-decision-making concerning online food delivery service applications in Bangkok, Thailand

  • Author:
  • Attaporn Suksing
  • Subject:
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • MSc Marketing

Creating a luxury brand in China that combine Chinese traditional culture with trendy clothing

  • Author:
  • Jian Ming
  • Subjects:
  • creative advertising
  • fashion
  • fashion management
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • MSc Fashion Management

The Influence of Live-Streaming in the Events Industry

  • Author:
  • Rhiannon Burleigh
  • Subjects:
  • events management
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

  • Author:
  • Marcel Pielenga
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

A Study of the Influence of Price Promotion on the Consumer Decision Making Process in the Retail Environment

  • Author:
  • Jordan Bainbridge
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing