University of Lincoln

Library Dissertation Showcase

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Subject: Marketing

Impact of influencer marketing on millennials: multi-method research on the case of German Instagram users

  • Author:
  • Anne Weigang
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business and Marketing

Excuse me while I multitask: advertising appeals and their ability to hold consumer attention in a media-multitasking student population

  • Author:
  • Alice Elizabeth Hargreaves
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing
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