University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Subject: Marketing

A critical investigation: to what extent are digital marketing analytics (DMA) being used to measure marketing performance (MP)?

  • Author:
  • Samantha Blake
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

  • Author:
  • James Terence Muscroft
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

Impact of influencer marketing on millennials: multi-method research on the case of German Instagram users

  • Author:
  • Anne Weigang
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business and Marketing

Excuse me while I multitask: advertising appeals and their ability to hold consumer attention in a media-multitasking student population

  • Author:
  • Alice Elizabeth Hargreaves
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing
Viewing Message: 1 of 1.
 Notice

We use cookies to understand how visitors use our website and to improve the user experience. To find out more, see our Cookies Policy.