Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Subject: marketing

Social Media: a consumer’s tool for holding companies accountable

  • Author:
  • Tolulope Adamolekun
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

The Role of Customer Experiences in Creating True Customer Loyalty: The Impacts of Digitalisation on the Retail Industry.

  • Author:
  • Zoe Brumpton
  • Subjects:
  • management
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management

An Exploratory Study Into How Blockchain Technology Could Potentially Solve The Current Issues Faced In Digital Advertising and Marketing

  • Author:
  • Lauren Pidgeon
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

An investigation into experiential retail towards high ­involvement products in brick and mortar retailers.

  • Author:
  • Arjuna Tooray
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

The analysis and evaluation of the approaches taken by Coca- Cola and AG Barr to manage the Soft Drinks Industry Levy, focusing on the impact this has had on customer satisfaction and claimed behaviour

  • Author:
  • David Foster
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

THE RELEVANCE OF TRADESHOWS AS PART OF A PROMOTIONAL TOOL IN THE MARKETING MIX: EVIDENCE FROM UK FOOD AND DRINK BUSINESSES

  • Author:
  • EMILY VICTORIA MCMUNN
  • Subjects:
  • events management
  • management
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management

‘You can buy anything’: An investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention. A case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

Equine Marketing on Instagram: An Analysis of The Role of Social Media Influencers in Adding Value.

  • Author:
  • Lucy Elliott
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness.

  • Author:
  • Megan King
  • Subjects:
  • advertising
  • marketing
  • politics
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

An exploration of Online Influencers and the impact of their endorsements on the purchase intentions of YouTube gaming audiences

  • Author:
  • Red Vaughan
  • Subjects:
  • advertising
  • computing
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing