Library Dissertation Showcase

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Subject: Marketing

The impact of cultural diversity on consumer buying experiences in retail setting among Nigerian students in Lincoln

  • Author:
  • Onyebuchi Martha Okeke
  • Subject:
  • Marketing
  • Year of Publication:
  • 2023
  • Award:
  • MSc Marketing

A systematic literature review on the influence of congruence in sports sponsorship marketing

  • Author:
  • Kacper Tomasz Lesniak
  • Subject:
  • Marketing
  • Year of Publication:
  • 2023
  • Award:
  • MSc Marketing

An investigation of the factors impacting word-of-mouth efficacy for consumer persuasion in fiction book buying behaviour

  • Author:
  • Zoe Robinson
  • Subject:
  • Marketing
  • Year of Publication:
  • 2023
  • Award:
  • MSc Marketing

Consumer attitudes and behaviours regarding video game products: an exploration of the video gaming industry and marketing

  • Author:
  • Jacob Hamilton
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

What does the metaverse mean for the future of digital fashion marketing and what can be learned from early adopters such as Gucci and Nike?

  • Author:
  • Joseph Patrick Kofi Awiah
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

What influence does Instagram have on purchasing behaviour in relation to sustainable clothing?

  • Author:
  • Kathleen Kuche
  • Subjects:
  • Luxury Brands
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing with Luxury Brands

The continued use of self-service applications post- COVID-19 lockdown and its effects on customer experience – a case study of restaurant business in the UK

  • Author:
  • Linh Hoang Phuong Le
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

A nested and retrospective study of the sequence of social self-concept and normative reference groups in luxury products, in a case study of Apple.

  • Author:
  • Lucy Jayne Mitchell
  • Subjects:
  • Management
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing Management

An exploratory study of online cycling and self-concept with a focus on Zwift

  • Author:
  • Harry Dalzell
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • BA (Hons) Advertising and Marketing

An exploratory study into self-signalling within non-profit donation behaviour: a case study of Equine Welfare Charities

  • Author:
  • Thomas Marshall
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing