Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Subject: marketing

Consumer decision-making process in the luxury hotels adopting sustainable practices. An approach to the luxurious hotels in Vietnam

  • Author:
  • Thi Tu Anh Nguyen
  • Subjects:
  • consumer behaviour
  • decision-making
  • green practices
  • hospitality
  • hospitality marketing practices
  • hotel industry
  • luxury hotel
  • marketing
  • sustainability
  • Vietnam
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing with Luxury Brands

To what extent is the automotive industry redefining Relationship Marketing in B2C markets? A Case Study on Volkswagen

  • Author:
  • Marcel Pielenga
  • Subjects:
  • automotive industry
  • customer relationship management
  • customer retention
  • marketing
  • mobility
  • relationship marketing
  • Volkswagen
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing

Gaming Industry in China: A Case Study of Nintendo Switch

  • Author:
  • Jing Wang
  • Subjects:
  • China
  • gaming market
  • gaming publishers
  • international business
  • marketing
  • Nintendo Switch
  • Tencent
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business

The importance of Video Marketing in Digital Marketing Strategy and its impact on customers’ intention to purchase

  • Author:
  • Thi Mai Anh Do
  • Subjects:
  • content marketing
  • digital marketing
  • marketing
  • purchasing intention
  • video
  • video marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

Gendered Product Design: To what extent are perceptions regarding gender-stereotypes in design changing?

  • Author:
  • Imogen Payne
  • Subjects:
  • consumer behaviour
  • gender
  • marketing
  • product design
  • stereotyping
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Product Design

An exploration on how the Attenborough effect has influenced consumer motivations towards reducing their single use plastic consumption

  • Author:
  • Joshua Lawrence
  • Subjects:
  • business
  • business and marketing
  • marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Marketing (with Professional Practice)

What Impact Does Packaging Design Have on a Consumer’s Attitudes and Purchase Behaviour? A Study of Sustainable Food Packaging.

  • Author:
  • Sophie Olive
  • Subjects:
  • consumer behaviour
  • marketing
  • packaging design
  • sustainability
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Marketing Management

The Role of First Impressions in Human and Macaque Interactions: Facial Characteristics and Personality Traits

  • Author:
  • Laura Clark
  • Subjects:
  • marketing
  • psychology
  • tourism
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Psychology

Understanding consumer purchasing-decision-making concerning online food delivery service applications in Bangkok, Thailand

  • Author:
  • Attaporn Suksing
  • Subject:
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • MSc Marketing

Creating a luxury brand in China that combine Chinese traditional culture with trendy clothing

  • Author:
  • Jian Ming
  • Subjects:
  • creative advertising
  • fashion
  • fashion management
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • MSc Fashion Management