University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness

  • Author:
  • Megan King
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

An exploration of online influencers and the impact of their endorsements on the purchase intentions of YouTube gaming audiences

  • Author:
  • Red Vaughan
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

A critical investigation: to what extent are digital marketing analytics (DMA) being used to measure marketing performance (MP)?

  • Author:
  • Samantha Blake
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

A systematic literature review investigating the aspects of entrepreneurial ecosystems which maximise their innovative capacity

  • Author:
  • Sevara Esther Marshall
  • Subject:
  • Business
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business Studies

The use of social media and return on investment measurement for the student rental industry

  • Author:
  • Kathryn Elizabeth Westwater
  • Subject:
  • Business
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business Studies

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

  • Author:
  • James Terence Muscroft
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

What if? An exploration into the ethical and market-based implications and benefits of a legal rhinoceros horn trade

  • Author:
  • Hollie Mansfield
  • Subject:
  • Business
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business Studies

The efficacy of evolutionary psychology as a theoretical approach to understanding natural underpinnings of tourist behaviour

  • Author:
  • Michal Olizarowicz
  • Subjects:
  • International Tourism Management
  • Tourism
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) International Tourism Management

The portrayal of women’s images and representation of minority groups in wedding related tourism brochures published by Thomas Cook from 2006 to 2018: an adaptation of Goffman’s gender analysis

  • Author:
  • Charlotte Hicks
  • Subjects:
  • International Tourism Management
  • Tourism
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) International Tourism Management

The evaluation of environmental and social CSR among UK large international companies against theory and best practices

  • Author:
  • Danielle Lauren Murphy
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business and Management
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