University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

To investigate the reasons as to why University of Lincoln female students travel to spectate at Women’s Rugby Union matches in England

  • Author:
  • Lucy King
  • Subjects:
  • International Tourism Management
  • Tourism
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) International Tourism Management

An exploration of gender pay gap reporting in twenty FTSE 100 companies

  • Author:
  • Kelson Mears
  • Subjects:
  • Business
  • International Business
  • International Business Management
  • Management
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) International Business Management

An investigation into experiential retail towards high ­involvement products in brick and mortar retailers

  • Author:
  • Arjuna Tooray
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

What is the political identity and agency of control mechanisms (researching, analysing and understanding the associated behaviours they produce), within a contemporary, multinational organisation?

  • Author:
  • Alexander Considine
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Management

The analysis and evaluation of the approaches taken by Coca-Cola and AG Barr to manage the Soft Drinks Industry Levy, focusing on the impact this has had on customer satisfaction and claimed behaviour

  • Author:
  • David Foster
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

The relevance of tradeshows as part of a promotional tool in the marketing mix: evidence from UK food and drink businesses

  • Author:
  • Emily Victoria McMumm
  • Subjects:
  • Management
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management

What is a manager? Classical thinking provides a clear explanation of how a manager is defined; can these managers be found within a contemporary organisation?

  • Author:
  • Georgia Faye Mattison
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Management

A study of determinants affecting the rate of adoption of alternative payment methods amongst members of generation Z

  • Author:
  • Natalie Smith
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business and Management

‘You can buy anything’: an investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention – a case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

Equine marketing on Instagram: an analysis of the role of social media influencers in adding value

  • Author:
  • Lucy Elliott
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing
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