Library Dissertation Showcase

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Year of Publication: 2021

Tribes and Online Brand Communities, The Case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subjects:
  • advertisements
  • advertising and marketing
  • brand image
  • branding
  • communication
  • communities
  • consumer behaviour
  • customer relationship management
  • marketing
  • Mumsnet
  • online marketing
  • social media
  • tribalism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

How the implementation of a sustainable supply chain is used by large corporations as part of their CSR strategy: A case study analysis of Canada Goose and Patagonia

  • Author:
  • Callum Higgs
  • Subjects:
  • animal welfare
  • branding
  • corporate social responsibility
  • manufacturing
  • supply chain
  • sustainability
  • sustainable fashion
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

A study into followership and its impact upon organisational performance from an industry perspective

  • Author:
  • Matthew McTighe
  • Subjects:
  • followership
  • leadership
  • organisation
  • organisational performance
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business Studies

Your pain my pleasure: Is ‘Decolonising the curriculum’ a true form of allyship?

  • Author:
  • Naomi Ngondi
  • Subjects:
  • allyship
  • Black Lives Matter
  • colonialism
  • corporate social responsibility
  • curriculum
  • decolonisation
  • education
  • education system
  • higher education
  • knowledge
  • policy makers
  • power
  • senior leadership
  • social marketing
  • social movements
  • teaching
  • United Kingdom
  • university
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Do dual listed companies help investors to obtain the understanding towards Efficient Market Hypothesis at the time of taking investment decisions?

  • Author:
  • Stefano Bottalo
  • Subjects:
  • Argentina
  • companies
  • Covid-19
  • dual listed companies
  • economy
  • Efficient Market Hypothesis
  • elections
  • investment
  • market economy
  • marketing
  • shareholders
  • United States
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

How has the COVID-19 pandemic affected purchasing and consumer behaviour regarding Fast Moving Consumer Goods (FMCG) in the United Kingdom (UK)?

  • Author:
  • Katie Henderson
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • consumerism
  • Coronavirus
  • Covid-19
  • Fast Moving Consumer Goods (FMCGs)
  • national lockdown
  • pandemic
  • shopping
  • stockpiling
  • United Kingdom
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

The impact of UK schools adopting business-like approaches on teachers, from teacher’s perspectives

  • Author:
  • Abigail Willett
  • Subjects:
  • academisation
  • business
  • business and management
  • education
  • education system
  • identity
  • organisation
  • privatisation
  • teachers
  • teaching
  • United Kingdom
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

A study into organisational behaviours and the impact on junior employees’ perceptions of career development possibilities

  • Author:
  • Katie Lauren Nicholls
  • Subjects:
  • career development
  • careers
  • employee satisfaction
  • employment
  • junior employees
  • Lincolnshire
  • organisational behaviour
  • perception
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Exploring UK SME branding: A thematic analysis of semi-structured interviews

  • Author:
  • Ryan Kidd
  • Subjects:
  • brand image
  • branding
  • business and management
  • management
  • perception
  • Small and Medium sized Organisations (SMEs)
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

Do environmental related aesthetics in eco-fashion advertising impact consumer value perceptions and therefore influence consumer purchase intention?

  • Author:
  • Aislynn Barrett
  • Subjects:
  • brand image
  • consumer behaviour
  • eco-fashion
  • environmentalism
  • fashion
  • fast fashion
  • perceived value
  • purchasing intention
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Accountancy & Finance