Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Year of Publication: 2021

A study into organisational behaviours and the impact on junior employees’ perceptions of career development possibilities

  • Author:
  • Katie Lauren Nicholls
  • Subjects:
  • career development
  • careers
  • employee satisfaction
  • employment
  • junior employees
  • Lincolnshire
  • organisational behaviour
  • perception
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Exploring UK SME branding: A thematic analysis of semi-structured interviews

  • Author:
  • Ryan Kidd
  • Subjects:
  • brand image
  • branding
  • business and management
  • management
  • perception
  • Small and Medium sized Organisations (SMEs)
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

Do environmental related aesthetics in eco-fashion advertising impact consumer value perceptions and therefore influence consumer purchase intention?

  • Author:
  • Aislynn Barrett
  • Subjects:
  • brand image
  • consumer behaviour
  • eco-fashion
  • environmentalism
  • fashion
  • fast fashion
  • perceived value
  • purchasing intention
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Accountancy & Finance

An exploration of the impact of social influencers on equestrian brand loyalty

  • Author:
  • Charlotte Pegrum
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • equestrian
  • equine brands
  • influencers
  • marketing
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Sports Business Management

Exploring the impact of relationship marketing in a professional football club during a pandemic: a case study of Lincoln City Football Club

  • Author:
  • Tom Doherty
  • Subjects:
  • consumer behaviour
  • emotional connection
  • emotional response
  • fandom
  • football
  • Lincoln Football Club
  • marketing
  • prosumption
  • relationship marketing
  • relationship quality criteria
  • sport
  • sport consumers
  • sport management
  • Year of Publication:
  • 2021
  • Award:
  • International Sports Business Management

An investigation into neurodiversity and the complexities of being recruited into the working environment

  • Author:
  • Georgia Kennedy
  • Subjects:
  • employee satisfaction
  • employment
  • inclusivity
  • neurodiversity
  • recruitment
  • working environment
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Tourist travel attitudes: Perceptions of tourism destinations in the aftermath of a hurricane

  • Author:
  • Eleanor Cooper-Haggan
  • Subjects:
  • destination image
  • disaster management
  • disaster response
  • Hurricane Katrina
  • Hurricane Sandy
  • hurricanes
  • New Orleans
  • New York
  • perception
  • rehabilitation
  • tourism
  • tourists
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Tourism Management

Evaluating Critically the Involvement of CSR in the Retail Industry. A Case Study

  • Author:
  • William Tucker
  • Subjects:
  • communication
  • consumer behaviour
  • corporate social responsibility
  • customer relationship management
  • customer satisfaction
  • employee satisfaction
  • retail
  • TK Maxx
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Business and Management

Does acknowledging the firm-serving benefits of the CSR initiatives of companies in stigmatised industries decrease consumer scepticism? A focus on the fast fashion industry

  • Author:
  • Emily Grace Lakin
  • Subjects:
  • consumer behaviour
  • consumerism
  • corporate social responsibility
  • fashion
  • fast fashion
  • perceived value
  • perception
  • skepticism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

Micro vs Macro Influencers: A study on which classification of social media influencers is more effective at increasing consumer purchase intention

  • Author:
  • David Wickens
  • Subjects:
  • brand image
  • consumer behaviour
  • influencers
  • macro influencers
  • marketing
  • micro influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Marketing