University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Year of Publication: 2018

A study of determinants affecting the rate of adoption of alternative payment methods amongst members of generation Z

  • Author:
  • Natalie Smith
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business and Management

‘You can buy anything’: an investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention – a case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

Equine marketing on Instagram: an analysis of the role of social media influencers in adding value

  • Author:
  • Lucy Elliott
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness

  • Author:
  • Megan King
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

An exploration of online influencers and the impact of their endorsements on the purchase intentions of YouTube gaming audiences

  • Author:
  • Red Vaughan
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

A critical investigation: to what extent are digital marketing analytics (DMA) being used to measure marketing performance (MP)?

  • Author:
  • Samantha Blake
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

A systematic literature review investigating the aspects of entrepreneurial ecosystems which maximise their innovative capacity

  • Author:
  • Sevara Esther Marshall
  • Subject:
  • Business
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business Studies

The use of social media and return on investment measurement for the student rental industry

  • Author:
  • Kathryn Elizabeth Westwater
  • Subject:
  • Business
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business Studies

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

  • Author:
  • James Terence Muscroft
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

What if? An exploration into the ethical and market-based implications and benefits of a legal rhinoceros horn trade

  • Author:
  • Hollie Mansfield
  • Subject:
  • Business
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business Studies
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