University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Tribes and online brand communities, the case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

An exploration of the impact of social influencers on equestrian brand loyalty

  • Author:
  • Charlotte Pegrum
  • Subjects:
  • Sport
  • Sports Business Management
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Sports Business Management

Micro vs macro influencers: a study on which classification of social media influencers is more effective at increasing consumer purchase intention

  • Author:
  • David Wickens
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Marketing

Has new media affected the way in which the general public engages with politics in the UK?

  • Author:
  • Andrew Charles Bransgrove Knight
  • Subject:
  • Media Production
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Media Production

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Body image and the influence of social media on body image in pregnant women

  • Author:
  • Katy Georgia Cockerton
  • Subject:
  • Psychology
  • Year of Publication:
  • 2020
  • Award:
  • BSc (Hons) Psychology

How can we use social media to change the way we observe and react to climate change?

  • Author:
  • Callum Luke Pickersgill
  • Subject:
  • Geography
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Geography

Social media influencers, the new advertising agency? An exploration into ‘social media influencer’ marketing and its impact on the cosmetics industry

  • Author:
  • Summer Stevenson
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Management

Is the law surrounding social media too archaic to keep up with the rapid social changes of the 21st century; hindering the protection offered to users and is reform required?

  • Author:
  • Eleanor Grace Winfield
  • Subject:
  • Law
  • Year of Publication:
  • 2019
  • Award:
  • LLB (Hons) Law

Testing the source-credibility scale: the impact of social media influencer credibility and the presence of sponsorship disclosure on consumer purchase intentions

  • Author:
  • Calista Craig
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Advertising and Marketing
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