Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness

  • Author:
  • Megan King
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

The use of social media and return on investment measurement for the student rental industry

  • Author:
  • Kathryn Elizabeth Westwater
  • Subject:
  • Business
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business Studies

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

  • Author:
  • James Terence Muscroft
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

Impact of influencer marketing on millennials: multi-method research on the case of German Instagram users

  • Author:
  • Anne Weigang
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business and Marketing