University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Fitness motivation on social media: a content analysis on fitness influencers and motivations to engage in physical activity

  • Author:
  • Kelly Flello
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2023
  • Award:
  • BA (Hons) Advertising and Marketing

It would B-flat: how music is used in advertising and the effects on consumer behaviour

  • Author:
  • Amy Parkinson
  • Subject:
  • Music
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Music

The changing crisis communications landscape during the Covid-19 pandemic: the role of social media

  • Author:
  • Molly Bell
  • Subject:
  • Crisis and Disaster Management
  • Year of Publication:
  • 2021
  • Award:
  • MSc Crisis and Disaster management

Exploring the relationships between socio-technological constructs and the relevance of the radio industry of the UK throughout 1960-2020

  • Author:
  • Joseph Wheeler
  • Subject:
  • Sound and Music Production
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Sound and Music Production

The development and validation of the Social media social cues questionnaire (SMSCQ)

  • Author:
  • Cally Fairweather
  • Subjects:
  • Forensic Psychology
  • Psychology
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Psychology with Forensic Psychology

Mascots in advertising: an exploration into the public perception of Christmas advertising campaigns

  • Author:
  • Alexandra Smith
  • Subjects:
  • Advertising
  • Creative Advertising
  • Year of Publication:
  • 2022
  • Award:
  • BA (Hons) Creative Advertising

Exploring the differences and similarities in motivations towards content creation between TikTok content creators and consumers

  • Author:
  • Lewis Budd
  • Subject:
  • Journalism Studies
  • Year of Publication:
  • 2022
  • Award:
  • BA (Hons) Journalism Studies

COVID-19: The infodemic – exploring the social implications of spreading coronavirus misinformation through social media

  • Author:
  • Felix Schoien-Williams
  • Subject:
  • Media Production
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Media Production

Free Hong Kong: campaigning for social change through hashtag activism

  • Author:
  • Oliver Crosby
  • Subject:
  • Media Studies
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Media Studies

What is Instagram’s role in female identity formation?

  • Author:
  • Codie Mackenzie
  • Subject:
  • Media Studies
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Media Studies
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