Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Exploring the impact of relationship marketing in a professional football club during a pandemic: a case study of Lincoln City Football Club

  • Author:
  • Tom Doherty
  • Subjects:
  • Sport
  • Sport Management
  • Sports Business Management
  • Year of Publication:
  • 2021
  • Award:
  • International Sports Business Management

Evaluating critically the involvement of CSR in the retail industry: a case study

  • Author:
  • William Tucker
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Business and Management

Does acknowledging the firm-serving benefits of the CSR initiatives of companies in stigmatised industries decrease consumer scepticism? A focus on the fast fashion industry

  • Author:
  • Emily Grace Lakin
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

Micro vs macro influencers: a study on which classification of social media influencers is more effective at increasing consumer purchase intention

  • Author:
  • David Wickens
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Marketing

Are generation Z willing to change their travel behaviours in response to climate change? Investigating the perceptions and travel/tourism behaviours of generation Z in relation to climate change

  • Author:
  • Lydia Clarke
  • Subjects:
  • International Tourism Management
  • Tourism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Tourism Management

To what extent did advertising in the British post-war media influence the dominant female identity being that of a housewife?

  • Author:
  • Mollie Birtles
  • Subject:
  • History
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) History

Factors affecting customer’s brand loyalty of Netflix in Thailand

  • Author:
  • Pimmas Pongsirirachkul
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2020
  • Award:
  • MSc Management

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Measuring the effectiveness of automated service interaction in customer retention and acquisition: a case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Insights into developing a sustainable circular fashion economy

  • Author:
  • Chera-Leigh Frieslaar
  • Subjects:
  • Fashion
  • Fashion Management
  • Year of Publication:
  • 2020
  • Award:
  • MSc Fashion Management