University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

How is consumer behaviour affected in the age of e-commerce?

  • Author:
  • Eliza Murati
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2024
  • Award:
  • BA (Hons) Business and Management

The impact of cultural diversity on consumer buying experiences in retail setting among Nigerian students in Lincoln

  • Author:
  • Onyebuchi Martha Okeke
  • Subject:
  • Marketing
  • Year of Publication:
  • 2023
  • Award:
  • MSc Marketing

Impact of corporate social responsibility (csr) initiatives on consumer behavior among millennial consumers in the UK

  • Author:
  • Omobolanle Olawale Lawal
  • Subjects:
  • Global Operations
  • Logistics
  • Year of Publication:
  • 2023
  • Award:
  • MSc Logistics and Global Operations

An investigation of the factors impacting word-of-mouth efficacy for consumer persuasion in fiction book buying behaviour

  • Author:
  • Zoe Robinson
  • Subject:
  • Marketing
  • Year of Publication:
  • 2023
  • Award:
  • MSc Marketing

The influence of sustainable packaging on organisation competitive advantage

  • Author:
  • Abideen Kolapo Adeniji
  • Subjects:
  • Business Administration
  • MBA
  • Year of Publication:
  • 2022
  • Award:
  • MBA Master of Business Administration

Exploratory study of fan perceptions of fan tokens: a case study of Manchester City

  • Author:
  • Alessandro Tancredi
  • Subjects:
  • International Sports Business Management
  • Sports Business Management
  • Year of Publication:
  • 2022
  • Award:
  • MSc International Sports Business Management

It would B-flat: how music is used in advertising and the effects on consumer behaviour

  • Author:
  • Amy Parkinson
  • Subject:
  • Music
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Music

Consumer attitudes and behaviours regarding video game products: an exploration of the video gaming industry and marketing

  • Author:
  • Jacob Hamilton
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

What influence does Instagram have on purchasing behaviour in relation to sustainable clothing?

  • Author:
  • Kathleen Kuche
  • Subjects:
  • Luxury Brands
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing with Luxury Brands

Exploring the differences and similarities in motivations towards content creation between TikTok content creators and consumers

  • Author:
  • Lewis Budd
  • Subject:
  • Journalism Studies
  • Year of Publication:
  • 2022
  • Award:
  • BA (Hons) Journalism Studies
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