University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Chinese university students’ preference of potato crisps packaging and willingness to purchase based on food images and background colours. A study using crossmodal associations in packaging

  • Author:
  • Sephora De Luca
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

Chinese employers’ gender discrimination in recruitment: trends and causes

  • Author:
  • Hui Yang
  • Subject:
  • Gender Studies
  • Year of Publication:
  • 2021
  • Award:
  • MA Gender Studies

Free Hong Kong: campaigning for social change through hashtag activism

  • Author:
  • Oliver Crosby
  • Subject:
  • Media Studies
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Media Studies

The motivations and experiences of Chinese young adults participating in events tourism via E-sports events

  • Author:
  • Yahao Guo
  • Subjects:
  • International Tourism Management
  • Tourism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Tourism Management

Sino-Japanese normalisation: a failed relationship

  • Author:
  • Ben Mainwaring
  • Subject:
  • History
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) History

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Perceptions of employees about working virtually during the COVID 19 virus outbreaks

  • Author:
  • Shuchao Ma
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

An investigation into the relationship between personality traits and entrepreneurial intention of the post 90s college students in China

  • Author:
  • Qinlin Yu
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business

Gaming industry in China: a case study of Nintendo Switch

  • Author:
  • Jing Wang
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business

How entrepreneurial orientation and innovation support the business success: evidences from Chinese entrepreneurs in the UK

  • Author:
  • Min Jing
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business
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