University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Creative writing final major project – copywriting portfolio

  • Author:
  • Joshua Kevin Carr
  • Subject:
  • Creative Writing
  • Year of Publication:
  • 2023
  • Award:
  • BA (Hons) Creative Writing

It would B-flat: how music is used in advertising and the effects on consumer behaviour

  • Author:
  • Amy Parkinson
  • Subject:
  • Music
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Music

Women in advertising: the forgotten workforce

  • Author:
  • Jessica Louise White
  • Subjects:
  • Advertising
  • Creative Advertising
  • Year of Publication:
  • 2022
  • Award:
  • BA (Hons) Creative Advertising

Mascots in advertising: an exploration into the public perception of Christmas advertising campaigns

  • Author:
  • Alexandra Smith
  • Subjects:
  • Advertising
  • Creative Advertising
  • Year of Publication:
  • 2022
  • Award:
  • BA (Hons) Creative Advertising

An exploratory study into self-signalling within non-profit donation behaviour: a case study of Equine Welfare Charities

  • Author:
  • Thomas Marshall
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

The role of emotional advertising using the example of the German automotive industry

  • Author:
  • Sandro Konietzko
  • Subject:
  • Business
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

Tribes and online brand communities, the case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

How has the COVID-19 pandemic affected purchasing and consumer behaviour regarding Fast Moving Consumer Goods (FMCG) in the United Kingdom (UK)?

  • Author:
  • Katie Henderson
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

To what extent did advertising in the British post-war media influence the dominant female identity being that of a housewife?

  • Author:
  • Mollie Birtles
  • Subject:
  • History
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) History

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business
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