Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Pharmaceutical generic business in India and related import trade policies: SWOT analyses and insights

  • Author:
  • Anupama Modi
  • Subject:
  • International Business
  • Year of Publication:
  • 2022
  • Award:
  • MSc International Business

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • advertising
  • advertising and marketing
  • business
  • business and marketing
  • China
  • communication
  • consumer behaviour
  • content marketing
  • Facebook
  • Huawei
  • International Business
  • Lenovo
  • social media
  • Twitter
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Measuring the effectiveness of automated service interaction in customer retention and acquisition: a case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • automated service interaction
  • business
  • business and management
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • digital marketing
  • machine learning
  • retail
  • technology
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Perceptions of employees about working virtually during the COVID 19 virus outbreaks

  • Author:
  • Shuchao Ma
  • Subjects:
  • business
  • business and management
  • China
  • Covid-19
  • employee satisfaction
  • employment
  • flexibility
  • geography
  • Information Technology
  • International Business
  • remote working
  • technology
  • virtual working
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

An investigation into the relationship between personality traits and entrepreneurial intention of the post 90s college students in China

  • Author:
  • Qinlin Yu
  • Subjects:
  • China
  • college students
  • entrepreneur
  • entrepreneurial intention
  • personality traits
  • post-90s
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business

Gaming industry in China: a case study of Nintendo Switch

  • Author:
  • Jing Wang
  • Subjects:
  • China
  • gaming market
  • gaming publishers
  • International Business
  • Marketing
  • Nintendo Switch
  • Tencent
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business