Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Award: MSc International Business

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • advertising
  • advertising and marketing
  • business
  • business and marketing
  • China
  • communication
  • consumer behaviour
  • content marketing
  • Facebook
  • Huawei
  • international business
  • Lenovo
  • social media
  • Twitter
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Measuring the effectiveness of automated service interaction in customer retention and acquisition – A case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • automated service interaction
  • business
  • business and management
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • digital marketing
  • machine learning
  • retail
  • technology
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Perceptions of employees about working virtually during the COVID 19 Virus outbreaks

  • Author:
  • Shuchao Ma
  • Subjects:
  • business
  • business and management
  • China
  • Covid-19
  • employee satisfaction
  • employment
  • flexibility
  • geography
  • Information Technology
  • international business
  • remote working
  • technology
  • virtual working
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

An investigation into the relationship between personality traits and entrepreneurial intention of the post 90s college students in China

  • Author:
  • Qinlin Yu
  • Subjects:
  • China
  • college students
  • entrepreneur
  • entrepreneurial intention
  • personality traits
  • post-90s
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business

Gaming Industry in China: A Case Study of Nintendo Switch

  • Author:
  • Jing Wang
  • Subjects:
  • China
  • gaming market
  • gaming publishers
  • international business
  • marketing
  • Nintendo Switch
  • Tencent
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business

Investigation into self-leadership strategies of entrepreneurs in China

  • Author:
  • Jiang Yike
  • Subjects:
  • business
  • business and management
  • international business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

How Entrepreneurial Orientation and Innovation support the business success: evidences from Chinese Entrepreneurs in the UK

  • Author:
  • Min Jing
  • Subject:
  • international business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subject:
  • international business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business