Library Dissertation Showcase

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Award: MSc International Business

Pharmaceutical generic business in India and related import trade policies: SWOT analyses and insights

  • Author:
  • Anupama Modi
  • Subject:
  • International Business
  • Year of Publication:
  • 2022
  • Award:
  • MSc International Business

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • advertising
  • advertising and marketing
  • Business
  • business and marketing
  • China
  • communication
  • consumer behaviour
  • content marketing
  • Facebook
  • Huawei
  • International Business
  • Lenovo
  • social media
  • Twitter
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Measuring the effectiveness of automated service interaction in customer retention and acquisition: a case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • automated service interaction
  • Business
  • business and management
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • digital marketing
  • machine learning
  • retail
  • technology
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Perceptions of employees about working virtually during the COVID 19 virus outbreaks

  • Author:
  • Shuchao Ma
  • Subjects:
  • Business
  • business and management
  • China
  • Covid-19
  • employee satisfaction
  • employment
  • flexibility
  • geography
  • Information Technology
  • International Business
  • remote working
  • technology
  • virtual working
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

An investigation into the relationship between personality traits and entrepreneurial intention of the post 90s college students in China

  • Author:
  • Qinlin Yu
  • Subjects:
  • China
  • college students
  • entrepreneur
  • entrepreneurial intention
  • personality traits
  • post-90s
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business

Gaming industry in China: a case study of Nintendo Switch

  • Author:
  • Jing Wang
  • Subjects:
  • China
  • gaming market
  • gaming publishers
  • International Business
  • Marketing
  • Nintendo Switch
  • Tencent
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business

Investigation into self-leadership strategies of entrepreneurs in China

  • Author:
  • Jiang Yike
  • Subjects:
  • Business
  • business and management
  • International Business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

How entrepreneurial orientation and innovation support the business success: evidences from Chinese entrepreneurs in the UK

  • Author:
  • Min Jing
  • Subjects:
  • China
  • Chinese market
  • economy
  • entrepreneur
  • entrepreneurial ecosystems
  • entrepreneurial intention
  • International Business
  • United Kingdom
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subjects:
  • brand image
  • brand loyalty
  • branding
  • brands
  • consumer behaviour
  • consumerism
  • fashion
  • fashion marketing
  • fast fashion
  • International Business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business