Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Measuring the effectiveness of automated service interaction in customer retention and acquisition: a case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

The importance of video marketing in digital marketing strategy and its impact on customers’ intention to purchase

  • Author:
  • Thi Mai Anh Do
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

An exploratory study into how blockchain technology could potentially solve the current issues faced in digital advertising and marketing

  • Author:
  • Lauren Pidgeon
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

A critical investigation: to what extent are digital marketing analytics (DMA) being used to measure marketing performance (MP)?

  • Author:
  • Samantha Blake
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing