University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Tribes and online brand communities, the case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

Evaluating critically the involvement of CSR in the retail industry: a case study

  • Author:
  • William Tucker
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Business and Management

Impact of cooperation on product innovation in Eastern European firms

  • Author:
  • Kieran Saunders
  • Subject:
  • Economics
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Economics

Factors affecting customer’s brand loyalty of Netflix in Thailand

  • Author:
  • Pimmas Pongsirirachkul
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2020
  • Award:
  • MSc Management

Measuring the effectiveness of automated service interaction in customer retention and acquisition: a case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

To what extent is the automotive industry redefining relationship marketing in B2C markets? A case study on Volkswagen

  • Author:
  • Marcel Pielenga
  • Subject:
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing
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