Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Pharmaceutical generic business in India and related import trade policies: SWOT analyses and insights

  • Author:
  • Anupama Modi
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2022
  • Award:
  • MSc International Business

Understanding the impact of activism into brand design: customers’ appreciation, companies’ reputation, and effects on products

  • Author:
  • Craig Nyarambi
  • Subject:
  • Product Design
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Product Design

Sell out: an investigation into the ironic relationship between elite European fashion brands and the working-classes

  • Author:
  • Laura Howe
  • Subject:
  • Fashion
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Fashion

A quantitative analysis into the effectiveness of digital content type on stimulating consumer recall, with application to, and comparison of, opposing sportswear market leaders: Nike and Adidas

  • Author:
  • Guy Bloodworth
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Marketing (with Professional Practice)

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

Creating a luxury brand in China that combine Chinese traditional culture with trendy clothing

  • Author:
  • Jian Ming
  • Subjects:
  • Fashion
  • Fashion Management
  • Year of Publication:
  • 2019
  • Award:
  • MSc Fashion Management

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

To what extent does brand knowledge created by social media influencers effect purchase intention: a case study of Gymshark.

  • Author:
  • Louise Thorndick
  • Subject:
  • Events Management
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management

‘You can buy anything’: an investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention – a case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

  • Author:
  • James Terence Muscroft
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing