University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Creative writing final major project – copywriting portfolio

  • Author:
  • Joshua Kevin Carr
  • Subject:
  • Creative Writing
  • Year of Publication:
  • 2023
  • Award:
  • BA (Hons) Creative Writing

What Public Relations strategies do small local businesses develop to communicate their brand, products and services?

  • Author:
  • Giorgia Scotto Di Rosato
  • Subjects:
  • Communications
  • Public Relations
  • Year of Publication:
  • 2023
  • Award:
  • BA (Hons) Communications and Public Relations

Insights into how mass manufacturing limits fast fashion brands commitment’s towards sustainable practices

  • Author:
  • Samantha Petch
  • Subject:
  • Fashion Management
  • Year of Publication:
  • 2022
  • Award:
  • MSc Fashion Management

What does the metaverse mean for the future of digital fashion marketing and what can be learned from early adopters such as Gucci and Nike?

  • Author:
  • Joseph Patrick Kofi Awiah
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

Mascots in advertising: an exploration into the public perception of Christmas advertising campaigns

  • Author:
  • Alexandra Smith
  • Subjects:
  • Advertising
  • Creative Advertising
  • Year of Publication:
  • 2022
  • Award:
  • BA (Hons) Creative Advertising

Understanding the impact of activism into brand design: customers’ appreciation, companies’ reputation, and effects on products

  • Author:
  • Craig Nyarambi
  • Subject:
  • Product Design
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Product Design

Sell out: an investigation into the ironic relationship between elite European fashion brands and the working-classes

  • Author:
  • Laura Howe
  • Subject:
  • Fashion
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Fashion

A quantitative analysis into the effectiveness of digital content type on stimulating consumer recall, with application to, and comparison of, opposing sportswear market leaders: Nike and Adidas

  • Author:
  • Guy Bloodworth
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Marketing (with Professional Practice)

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

Creating a luxury brand in China that combine Chinese traditional culture with trendy clothing

  • Author:
  • Jian Ming
  • Subjects:
  • Fashion
  • Fashion Management
  • Year of Publication:
  • 2019
  • Award:
  • MSc Fashion Management
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