Library Dissertation Showcase

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Subject: fashion management

How can fashion brands represent ethnically diverse UK males aged 18-25 better through more diverse marketing? With a focus on how SAVAGE X FENTY can be seen as an exemplary brand

  • Author:
  • Joseph Patrick Kofi Awiah
  • Subjects:
  • branding
  • diversity
  • ethnicity
  • fashion
  • fashion management
  • fashion marketing
  • inclusivity
  • marketing
  • men's fashion
  • model casting
  • tokenism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Insights into developing a sustainable circular fashion economy

  • Author:
  • Chera-Leigh Frieslaar
  • Subjects:
  • circular fashion economy
  • consumer behaviour
  • economy
  • fashion
  • fashion management
  • supply chain
  • sustainability
  • sustainable fashion
  • Year of Publication:
  • 2020
  • Award:
  • MSc Fashion Management

Creating a luxury brand in China that combine Chinese traditional culture with trendy clothing

  • Author:
  • Jian Ming
  • Subjects:
  • creative advertising
  • fashion
  • fashion management
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • MSc Fashion Management