Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Subject: fashion

How can fashion brands represent ethnically diverse UK males aged 18-25 better through more diverse marketing? With a focus on how SAVAGE X FENTY can be seen as an exemplary brand

  • Author:
  • Joseph Patrick Kofi Awiah
  • Subjects:
  • branding
  • diversity
  • ethnicity
  • fashion
  • fashion management
  • fashion marketing
  • inclusivity
  • marketing
  • men's fashion
  • model casting
  • tokenism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Do environmental related aesthetics in eco-fashion advertising impact consumer value perceptions and therefore influence consumer purchase intention?

  • Author:
  • Aislynn Barrett
  • Subjects:
  • brand image
  • consumer behaviour
  • eco-fashion
  • environmentalism
  • fashion
  • fast fashion
  • perceived value
  • purchasing intention
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Accountancy & Finance

Does acknowledging the firm-serving benefits of the CSR initiatives of companies in stigmatised industries decrease consumer scepticism? A focus on the fast fashion industry

  • Author:
  • Emily Grace Lakin
  • Subjects:
  • consumer behaviour
  • consumerism
  • corporate social responsibility
  • fashion
  • fast fashion
  • perceived value
  • perception
  • skepticism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

Insights into developing a sustainable circular fashion economy

  • Author:
  • Chera-Leigh Frieslaar
  • Subjects:
  • circular fashion economy
  • consumer behaviour
  • economy
  • fashion
  • fashion management
  • supply chain
  • sustainability
  • sustainable fashion
  • Year of Publication:
  • 2020
  • Award:
  • MSc Fashion Management

Consumer behaviour towards sustainable fashion in the UK and Vietnam: Millennials

  • Author:
  • Thi Thuy Di Huynh
  • Subjects:
  • consumer behaviour
  • fashion
  • millennials
  • slow fashion
  • sustainability
  • sustainable fashion
  • United Kingdom
  • Vietnam
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

Sell out: An investigation into the ironic relationship between elite European fashion brands and the working-classes.

  • Author:
  • Laura Howe
  • Subjects:
  • fashion
  • Working Classes
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Fashion

Creating a luxury brand in China that combine Chinese traditional culture with trendy clothing

  • Author:
  • Jian Ming
  • Subjects:
  • creative advertising
  • fashion
  • fashion management
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • MSc Fashion Management