Library Dissertation Showcase

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Subject: business

The role of emotional advertising using the example of the German automotive industry

  • Author:
  • Sandro Konietzko
  • Subjects:
  • advertisements
  • advertising
  • advertising and marketing
  • automotive industry
  • business
  • business and management
  • business and marketing
  • cars
  • consumer behaviour
  • consumerism
  • emotional advertising
  • emotional connection
  • emotional response
  • German car manufacturer
  • Germany
  • information
  • persona profile
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

How is planned obsolescence and profit creation beneficial or damaging for business and society?

  • Author:
  • Edward Bye
  • Subjects:
  • Apple
  • business
  • business and management
  • capitalism
  • conscious capitalism
  • corporate social responsibility
  • ethics
  • iPhone
  • obsolescence
  • perceived value
  • profit
  • stakeholders
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

The impact of UK schools adopting business-like approaches on teachers, from teacher’s perspectives

  • Author:
  • Abigail Willett
  • Subjects:
  • academisation
  • business
  • business and management
  • education
  • education system
  • identity
  • organisation
  • privatisation
  • teachers
  • teaching
  • United Kingdom
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • advertising
  • advertising and marketing
  • business
  • business and marketing
  • China
  • communication
  • consumer behaviour
  • content marketing
  • Facebook
  • Huawei
  • international business
  • Lenovo
  • social media
  • Twitter
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Measuring the effectiveness of automated service interaction in customer retention and acquisition – A case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • automated service interaction
  • business
  • business and management
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • digital marketing
  • machine learning
  • retail
  • technology
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

A decision framework for SME order Fulfilment Selection

  • Author:
  • Oliver Gillyon
  • Subjects:
  • business
  • business and management
  • decision-making
  • logistics
  • order fulfilment
  • outsourcing
  • Small and Medium sized Organisations (SMEs)
  • supply chain
  • Year of Publication:
  • 2020
  • Award:
  • MSc Logistics and Global Operations

Perceptions of employees about working virtually during the COVID 19 Virus outbreaks

  • Author:
  • Shuchao Ma
  • Subjects:
  • business
  • business and management
  • China
  • Covid-19
  • employee satisfaction
  • employment
  • flexibility
  • geography
  • Information Technology
  • international business
  • remote working
  • technology
  • virtual working
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

The Impact of Brexit to UK Private Manufacturing Supply Chain and Response Options Based on Management Perspective

  • Author:
  • Pengyu Ning
  • Subjects:
  • Brexit
  • business
  • business and management
  • business continuity
  • manufacturing
  • supply chain
  • United Kingdom
  • Year of Publication:
  • 2020
  • Award:
  • MSc Management

Has the implementation of microtransactions been profitable in the gaming industry and when assessed against Corporate Social Responsibility, Consequentialist and Non-Consequentialist Theories, has this been ethical?

  • Author:
  • Aidan Marsh
  • Subjects:
  • business
  • consequentialist theory
  • corporate social responsibility
  • ethics
  • finance
  • gaming publishers
  • microtransaction model
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Accountancy & Finance

An exploration on how the Attenborough effect has influenced consumer motivations towards reducing their single use plastic consumption

  • Author:
  • Joshua Lawrence
  • Subjects:
  • business
  • business and marketing
  • marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Marketing (with Professional Practice)