Library Dissertation Showcase

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Subject: advertising

Social media influencers, the new advertising agency? An exploration into ‘social media influencer’ marketing and its impact on the cosmetics industry.

  • Author:
  • Summer Stevenson
  • Subjects:
  • advertising
  • advertising and marketing
  • business and management
  • business and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Management

Testing the source-credibility scale: The impact of social media influencer credibility and the presence of sponsorship disclosure on consumer purchase intentions.

  • Author:
  • Calista Craig
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Advertising and Marketing

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

An Exploratory Study Into How Blockchain Technology Could Potentially Solve The Current Issues Faced In Digital Advertising and Marketing

  • Author:
  • Lauren Pidgeon
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

‘You can buy anything’: An investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention. A case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

Equine Marketing on Instagram: An Analysis of The Role of Social Media Influencers in Adding Value.

  • Author:
  • Lucy Elliott
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness.

  • Author:
  • Megan King
  • Subjects:
  • advertising
  • marketing
  • politics
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

An exploration of Online Influencers and the impact of their endorsements on the purchase intentions of YouTube gaming audiences

  • Author:
  • Red Vaughan
  • Subjects:
  • advertising
  • computing
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

A Critical Investigation: To what extent are digital marketing analytics (DMA) being used to measure marketing performance (MP)?

  • Author:
  • Samantha Blake
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

The Portrayal of Women’s Images and Representation of Minority Groups in Wedding Related Tourism Brochures Published by Thomas Cook from 2006 to 2018: An Adaptation of Goffman’s Gender Analysis.

  • Author:
  • Charlotte Hicks
  • Subjects:
  • advertising
  • marketing
  • tourism
  • Year of Publication:
  • 2018