Library Dissertation Showcase

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Subject: advertising

How has the COVID-19 pandemic affected purchasing and consumer behaviour regarding Fast Moving Consumer Goods (FMCG) in the United Kingdom (UK)?

  • Author:
  • Katie Henderson
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • consumerism
  • Coronavirus
  • Covid-19
  • Fast Moving Consumer Goods (FMCGs)
  • national lockdown
  • pandemic
  • shopping
  • stockpiling
  • United Kingdom
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

To What Extent Did Advertising in the British Post-War Media Influence the Dominant Female Identity Being That of a Housewife?

  • Author:
  • Mollie Birtles
  • Subjects:
  • advertisements
  • advertising
  • consumer behaviour
  • consumerism
  • convenience foods
  • domesticity
  • female expression
  • feminism
  • gender
  • gender presentation
  • housewife
  • identity
  • journalism
  • newspaper
  • post-war
  • sexism
  • social class
  • societal role
  • socio-politics
  • tabloid press
  • television
  • women
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) History

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • advertising
  • advertising and marketing
  • business
  • business and marketing
  • China
  • communication
  • consumer behaviour
  • content marketing
  • Facebook
  • Huawei
  • international business
  • Lenovo
  • social media
  • Twitter
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Social media influencers, the new advertising agency? An exploration into ‘social media influencer’ marketing and its impact on the cosmetics industry.

  • Author:
  • Summer Stevenson
  • Subjects:
  • advertising
  • advertising and marketing
  • business and management
  • business and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Management

Testing the source-credibility scale: The impact of social media influencer credibility and the presence of sponsorship disclosure on consumer purchase intentions.

  • Author:
  • Calista Craig
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Advertising and Marketing

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

An Exploratory Study Into How Blockchain Technology Could Potentially Solve The Current Issues Faced In Digital Advertising and Marketing

  • Author:
  • Lauren Pidgeon
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

‘You can buy anything’: An investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention. A case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

Equine Marketing on Instagram: An Analysis of The Role of Social Media Influencers in Adding Value.

  • Author:
  • Lucy Elliott
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness.

  • Author:
  • Megan King
  • Subjects:
  • advertising
  • marketing
  • politics
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing