University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Testing the source-credibility scale: The impact of social media influencer credibility and the presence of sponsorship disclosure on consumer purchase intentions.

  • Author:
  • Calista Craig
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Advertising and Marketing

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

An Exploratory Study Into How Blockchain Technology Could Potentially Solve The Current Issues Faced In Digital Advertising and Marketing

  • Author:
  • Lauren Pidgeon
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

‘You can buy anything’: An investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention. A case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness.

  • Author:
  • Megan King
  • Subjects:
  • advertising
  • marketing
  • politics
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

A Critical Investigation: To what extent are digital marketing analytics (DMA) being used to measure marketing performance (MP)?

  • Author:
  • Samantha Blake
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing
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