Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Testing the source-credibility scale: The impact of social media influencer credibility and the presence of sponsorship disclosure on consumer purchase intentions.

  • Author:
  • Calista Craig
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Advertising and Marketing

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

An Exploratory Study Into How Blockchain Technology Could Potentially Solve The Current Issues Faced In Digital Advertising and Marketing

  • Author:
  • Lauren Pidgeon
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

‘You can buy anything’: An investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention. A case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness.

  • Author:
  • Megan King
  • Subjects:
  • advertising
  • marketing
  • politics
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

A Critical Investigation: To what extent are digital marketing analytics (DMA) being used to measure marketing performance (MP)?

  • Author:
  • Samantha Blake
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing