University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Your pain my pleasure: Is ‘Decolonising the curriculum’ a true form of allyship?

  • Author:
  • Naomi Ngondi
  • Subjects:
  • allyship
  • Black Lives Matter
  • colonialism
  • corporate social responsibility
  • curriculum
  • decolonisation
  • Education
  • education system
  • higher education
  • knowledge
  • policy makers
  • power
  • senior leadership
  • social marketing
  • social movements
  • teaching
  • United Kingdom
  • university
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

How has the COVID-19 pandemic affected purchasing and consumer behaviour regarding Fast Moving Consumer Goods (FMCG) in the United Kingdom (UK)?

  • Author:
  • Katie Henderson
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • consumerism
  • Coronavirus
  • Covid-19
  • Fast Moving Consumer Goods (FMCGs)
  • national lockdown
  • pandemic
  • shopping
  • stockpiling
  • United Kingdom
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Do environmental related aesthetics in eco-fashion advertising impact consumer value perceptions and therefore influence consumer purchase intention?

  • Author:
  • Aislynn Barrett
  • Subjects:
  • brand image
  • consumer behaviour
  • eco-fashion
  • environmentalism
  • fashion
  • fast fashion
  • perceived value
  • purchasing intention
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Testing the source-credibility scale: the impact of social media influencer credibility and the presence of sponsorship disclosure on consumer purchase intentions

  • Author:
  • Calista Craig
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Advertising and Marketing

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • advertising
  • brand design
  • brand loyalty
  • branding
  • brands
  • entertainment
  • Marketing
  • parasocial relationships
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

An exploratory study into how blockchain technology could potentially solve the current issues faced in digital advertising and marketing

  • Author:
  • Lauren Pidgeon
  • Subjects:
  • advertising
  • blockchain technology
  • digital advertising
  • digital marketing
  • digital technology
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

‘You can buy anything’: an investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention – a case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • advertising
  • Barbie
  • brand design
  • brand image
  • branding
  • brands
  • ethics
  • Marketing
  • purchasing intention
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness

  • Author:
  • Megan King
  • Subjects:
  • advertising
  • communication
  • communities
  • Marketing
  • online communities
  • politics
  • social influence
  • social media
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

A critical investigation: to what extent are digital marketing analytics (DMA) being used to measure marketing performance (MP)?

  • Author:
  • Samantha Blake
  • Subjects:
  • advertising
  • digital marketing
  • digital marketing analytics
  • Marketing
  • marketing performance
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing
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