University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Award: BA (Hons) Advertising and Marketing

An exploratory study of online cycling and self-concept with a focus on Zwift

  • Author:
  • Harry Dalzell
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • BA (Hons) Advertising and Marketing

An exploratory study into self-signalling within non-profit donation behaviour: a case study of Equine Welfare Charities

  • Author:
  • Thomas Marshall
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Your pain my pleasure: Is ‘Decolonising the curriculum’ a true form of allyship?

  • Author:
  • Naomi Ngondi
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

How has the COVID-19 pandemic affected purchasing and consumer behaviour regarding Fast Moving Consumer Goods (FMCG) in the United Kingdom (UK)?

  • Author:
  • Katie Henderson
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Do environmental related aesthetics in eco-fashion advertising impact consumer value perceptions and therefore influence consumer purchase intention?

  • Author:
  • Aislynn Barrett
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Testing the source-credibility scale: the impact of social media influencer credibility and the presence of sponsorship disclosure on consumer purchase intentions

  • Author:
  • Calista Craig
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Advertising and Marketing

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

An exploratory study into how blockchain technology could potentially solve the current issues faced in digital advertising and marketing

  • Author:
  • Lauren Pidgeon
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

‘You can buy anything’: an investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention – a case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness

  • Author:
  • Megan King
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing
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