The following research is a study into the area of Organisational Reputation and how research and existing literature is contradictory to some specific business practices, which have been highlighted using the video game industry and specifically the company; Electronic Arts. The research showed evidence as to how EA successfully operate without their organisational reputation affecting their organisational performance from a consumer’s perspective. The research therefore shows that evidence is not complete as consumers believe their reputation to remain for a long time as it is so embedded within the community and EA show no sign of their organisational performance slowing down unless misfortunate events within the company occur.
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