Library Dissertation Showcase

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Subject: international business

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • advertising
  • advertising and marketing
  • business
  • business and marketing
  • China
  • communication
  • consumer behaviour
  • content marketing
  • Facebook
  • Huawei
  • international business
  • Lenovo
  • social media
  • Twitter
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Perceptions of employees about working virtually during the COVID 19 Virus outbreaks

  • Author:
  • Shuchao Ma
  • Subjects:
  • business
  • business and management
  • China
  • Covid-19
  • employee satisfaction
  • employment
  • flexibility
  • geography
  • Information Technology
  • international business
  • remote working
  • technology
  • virtual working
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Gaming Industry in China: A Case Study of Nintendo Switch

  • Author:
  • Jing Wang
  • Subjects:
  • China
  • gaming market
  • gaming publishers
  • international business
  • marketing
  • Nintendo Switch
  • Tencent
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business

Corporate Governance concerns in Mergers and Acquisitions transactions

  • Author:
  • Thien Ly Huynh
  • Subjects:
  • corporate governance
  • corporate success
  • international business
  • international law
  • mergers and acquisitions
  • organisational behaviour
  • Year of Publication:
  • 2019
  • Award:
  • LLM (Hons) International Business Law

An exploration into the relationship between Emotional Intelligence and Leadership Styles: a gendered approach in Lincolnshire County Council’s Finance and Audit Departments.

  • Author:
  • Megan Amie Rose
  • Subjects:
  • business
  • business and management
  • international business
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) International Business Management

Investigation into self-leadership strategies of entrepreneurs in China

  • Author:
  • Jiang Yike
  • Subjects:
  • business
  • business and management
  • international business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

How Entrepreneurial Orientation and Innovation support the business success: evidences from Chinese Entrepreneurs in the UK

  • Author:
  • Min Jing
  • Subject:
  • international business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subject:
  • international business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

A study investigating the relationship between the relationship between Organisational Reputation and Organisational Performance, with key focus on the video game industry.

  • Author:
  • Harry Edwards
  • Subjects:
  • business
  • computing
  • international business
  • management
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) International Business Management

An exploration of gender pay gap reporting in twenty FTSE 100 companies.

  • Author:
  • Kelson Mears
  • Subjects:
  • business
  • international business
  • management
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) International Business Management