Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

How can fashion brands represent ethnically diverse UK males aged 18-25 better through more diverse marketing? With a focus on how SAVAGE X FENTY can be seen as an exemplary brand

  • Author:
  • Joseph Patrick Kofi Awiah
  • Subjects:
  • branding
  • diversity
  • ethnicity
  • fashion
  • fashion management
  • fashion marketing
  • inclusivity
  • marketing
  • men's fashion
  • model casting
  • tokenism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Has COVID-19 highlighted a way to equalise gender in the workplace? An exploratory investigation into working mothers

  • Author:
  • Stacey R Toms
  • Subjects:
  • career development
  • careers
  • childcare
  • children
  • Coronavirus
  • Covid-19
  • flexibility
  • flexible working
  • job role
  • pandemic
  • remote working
  • women
  • working environment
  • working women
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

A discourse analysis into the organisation Refinery29 and the social media platforms Instagram and Twitter regarding their approach to gendered racism in the workplace

  • Author:
  • Shannell Huskisson-Tate
  • Subjects:
  • black women
  • business and management
  • discourse
  • discourse analysis
  • discrimination
  • employment
  • feminism
  • Foucault
  • gender
  • gendered racism
  • leadership
  • management
  • power
  • racism
  • Refinery29
  • social media
  • United States
  • women
  • women of colour
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

Tribes and Online Brand Communities, The Case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subjects:
  • advertisements
  • advertising and marketing
  • brand image
  • branding
  • communication
  • communities
  • consumer behaviour
  • customer relationship management
  • marketing
  • Mumsnet
  • online marketing
  • social media
  • tribalism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

How the implementation of a sustainable supply chain is used by large corporations as part of their CSR strategy: A case study analysis of Canada Goose and Patagonia

  • Author:
  • Callum Higgs
  • Subjects:
  • animal welfare
  • branding
  • corporate social responsibility
  • manufacturing
  • supply chain
  • sustainability
  • sustainable fashion
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

A study into followership and its impact upon organisational performance from an industry perspective

  • Author:
  • Matthew McTighe
  • Subjects:
  • followership
  • leadership
  • organisation
  • organisational performance
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business Studies

Your pain my pleasure: Is ‘Decolonising the curriculum’ a true form of allyship?

  • Author:
  • Naomi Ngondi
  • Subjects:
  • allyship
  • Black Lives Matter
  • colonialism
  • corporate social responsibility
  • curriculum
  • decolonisation
  • education
  • education system
  • higher education
  • knowledge
  • policy makers
  • power
  • senior leadership
  • social marketing
  • social movements
  • teaching
  • United Kingdom
  • university
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Do dual listed companies help investors to obtain the understanding towards Efficient Market Hypothesis at the time of taking investment decisions?

  • Author:
  • Stefano Bottalo
  • Subjects:
  • Argentina
  • companies
  • Covid-19
  • dual listed companies
  • economy
  • Efficient Market Hypothesis
  • elections
  • investment
  • market economy
  • marketing
  • shareholders
  • United States
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

How has the COVID-19 pandemic affected purchasing and consumer behaviour regarding Fast Moving Consumer Goods (FMCG) in the United Kingdom (UK)?

  • Author:
  • Katie Henderson
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • consumerism
  • Coronavirus
  • Covid-19
  • Fast Moving Consumer Goods (FMCGs)
  • national lockdown
  • pandemic
  • shopping
  • stockpiling
  • United Kingdom
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

The impact of UK schools adopting business-like approaches on teachers, from teacher’s perspectives

  • Author:
  • Abigail Willett
  • Subjects:
  • academisation
  • business
  • business and management
  • education
  • education system
  • identity
  • organisation
  • privatisation
  • teachers
  • teaching
  • United Kingdom
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management