Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

The influence of sustainable packaging on organisation competitive advantage

  • Author:
  • Abideen Kolapo Adeniji
  • Subjects:
  • Business Administration
  • MBA
  • Year of Publication:
  • 2022
  • Award:
  • MBA Master of Business Administration

Exploratory study of fan perceptions of fan tokens: a case study of Manchester City

  • Author:
  • Alessandro Tancredi
  • Subjects:
  • International Sports Business Management
  • Sports Business Management
  • Year of Publication:
  • 2022
  • Award:
  • MSc International Sports Business Management

It would B-flat: how music is used in advertising and the effects on consumer behaviour

  • Author:
  • Amy Parkinson
  • Subject:
  • Music
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Music

Consumer attitudes and behaviours regarding video game products: an exploration of the video gaming industry and marketing

  • Author:
  • Jacob Hamilton
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

What influence does Instagram have on purchasing behaviour in relation to sustainable clothing?

  • Author:
  • Kathleen Kuche
  • Subjects:
  • Luxury Brands
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing with Luxury Brands

Exploring the differences and similarities in motivations towards content creation between TikTok content creators and consumers

  • Author:
  • Lewis Budd
  • Subject:
  • Journalism Studies
  • Year of Publication:
  • 2022
  • Award:
  • BA (Hons) Journalism Studies

Virtual versus face to face music festivals: what does Generation Z prefer?

  • Author:
  • Elizabeth Saunders
  • Subject:
  • Events Management
  • Year of Publication:
  • 2022
  • Award:
  • BSc (Hons) Events Management

An exploratory study of online cycling and self-concept with a focus on Zwift

  • Author:
  • Harry Dalzell
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • BA (Hons) Advertising and Marketing

Chinese university students’ preference of potato crisps packaging and willingness to purchase based on food images and background colours. A study using crossmodal associations in packaging

  • Author:
  • Sephora De Luca
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

A critical exploration into the role of personalised voice assistants in influencing consumer decision-making behaviour: a qualitative study

  • Author:
  • Selin Uyar
  • Subject:
  • Business
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration