Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

The Sustaining Features of Lego Brand Communities, and their Influence on Purchasing Decisions, Brand Equity and Engagement: What’s the value?

  • Author:
  • James Terence Muscroft
  • Subject:
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

Excuse Me While I Multitask: Advertising appeals and their ability to hold consumer attention in a media-multitasking student population.

  • Author:
  • Alice Elizabeth Hargreaves
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018