Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Mascots in advertising: an exploration into the public perception of Christmas advertising campaigns

  • Author:
  • Alexandra Smith
  • Subjects:
  • Advertising
  • Creative Advertising
  • Year of Publication:
  • 2022
  • Award:
  • BA (Hons) Creative Advertising

The role of emotional advertising using the example of the German automotive industry

  • Author:
  • Sandro Konietzko
  • Subject:
  • Business
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

Tribes and online brand communities, the case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

To what extent did advertising in the British post-war media influence the dominant female identity being that of a housewife?

  • Author:
  • Mollie Birtles
  • Subject:
  • History
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) History