Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Subject: events management

A comparative analysis of the impact of student-based events on students’ feelings of social anxiety and / or loneliness whilst at university

  • Author:
  • Abigail Green
  • Subjects:
  • events management
  • loneliness
  • social anxiety
  • Year of Publication:
  • 2020
  • Award:
  • MSc Event Management

M&A implementation in events management companies: an entrepreneurial management perspective

  • Author:
  • Gunhild Fretheim
  • Subjects:
  • entrepreneur
  • entrepreneurial ecosystems
  • events management
  • management
  • Year of Publication:
  • 2019
  • Award:
  • MSc Event Management

The influence of live-streaming in the events industry

  • Author:
  • Rhiannon Burleigh
  • Subjects:
  • events management
  • Instagram
  • LinkedIn
  • live-streaming
  • Marketing
  • social marketing
  • social media
  • YouTube
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management

To what extent does brand knowledge created by social media influencers effect purchase intention: a case study of Gymshark.

  • Author:
  • Louise Thorndick
  • Subjects:
  • brand image
  • branding
  • brands
  • consumer behaviour
  • events management
  • influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management

The relevance of tradeshows as part of a promotional tool in the marketing mix: evidence from UK food and drink businesses

  • Author:
  • Emily Victoria McMumm
  • Subjects:
  • events management
  • food and drink
  • management
  • Marketing
  • trade
  • tradeshows
  • United Kingdom
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management