Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Subject: advertising

An exploration of Online Influencers and the impact of their endorsements on the purchase intentions of YouTube gaming audiences

  • Author:
  • Red Vaughan
  • Subjects:
  • advertising
  • computing
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

A Critical Investigation: To what extent are digital marketing analytics (DMA) being used to measure marketing performance (MP)?

  • Author:
  • Samantha Blake
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

The Portrayal of Women’s Images and Representation of Minority Groups in Wedding Related Tourism Brochures Published by Thomas Cook from 2006 to 2018: An Adaptation of Goffman’s Gender Analysis.

  • Author:
  • Charlotte Hicks
  • Subjects:
  • advertising
  • marketing
  • tourism
  • Year of Publication:
  • 2018

Excuse Me While I Multitask: Advertising appeals and their ability to hold consumer attention in a media-multitasking student population.

  • Author:
  • Alice Elizabeth Hargreaves
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018