Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Author: Louise Thorndick

To what extent does brand knowledge created by social media influencers effect purchase intention: a case study of Gymshark.

  • Author:
  • Louise Thorndick
  • Subjects:
  • brand image
  • branding
  • brands
  • consumer behaviour
  • events management
  • influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management