University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

The impact of cultural diversity on consumer buying experiences in retail setting among Nigerian students in Lincoln

  • Author:
  • Onyebuchi Martha Okeke
  • Subject:
  • Marketing
  • Year of Publication:
  • 2023
  • Award:
  • MSc Marketing

A systematic literature review on the influence of congruence in sports sponsorship marketing

  • Author:
  • Kacper Tomasz Lesniak
  • Subject:
  • Marketing
  • Year of Publication:
  • 2023
  • Award:
  • MSc Marketing

An investigation of the factors impacting word-of-mouth efficacy for consumer persuasion in fiction book buying behaviour

  • Author:
  • Zoe Robinson
  • Subject:
  • Marketing
  • Year of Publication:
  • 2023
  • Award:
  • MSc Marketing

Consumer attitudes and behaviours regarding video game products: an exploration of the video gaming industry and marketing

  • Author:
  • Jacob Hamilton
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

What does the metaverse mean for the future of digital fashion marketing and what can be learned from early adopters such as Gucci and Nike?

  • Author:
  • Joseph Patrick Kofi Awiah
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

The continued use of self-service applications post- COVID-19 lockdown and its effects on customer experience – a case study of restaurant business in the UK

  • Author:
  • Linh Hoang Phuong Le
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

An exploratory study of online cycling and self-concept with a focus on Zwift

  • Author:
  • Harry Dalzell
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • BA (Hons) Advertising and Marketing

Chinese university students’ preference of potato crisps packaging and willingness to purchase based on food images and background colours. A study using crossmodal associations in packaging

  • Author:
  • Sephora De Luca
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

Tribes and online brand communities, the case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

To what extent is the automotive industry redefining relationship marketing in B2C markets? A case study on Volkswagen

  • Author:
  • Marcel Pielenga
  • Subject:
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing
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