Library Dissertation Showcase

Micro vs Macro Influencers: A study on which classification of social media influencers is more effective at increasing consumer purchase intention

• Author:
• David Wickens

• Subjects:
• brand image
• consumer behaviour
• influencers
• macro influencers
• marketing
• micro influencers
• purchasing intention
• social media

• Year of Publication:
• 2021

• Award:
• BA (Hons) Business and Marketing

An exploration on how the Attenborough effect has influenced consumer motivations towards reducing their single use plastic consumption

• Author:
• Joshua Lawrence

• Subjects:
• business
• business and marketing
• marketing

• Year of Publication:
• 2020

• Award:
• BA (Hons) Business and Marketing (with Professional Practice)

A quantitative analysis into the effectiveness of digital content type on stimulating consumer recall, with application to, and comparison of, opposing sportswear market leaders: Nike and Adidas.

• Author:
• Guy Bloodworth

• Subjects:
• business
• business and marketing

• Year of Publication:
• 2020

• Award:
• BA (Hons) Business and Marketing (with Professional Practice)

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

• Author:
• Marcel Pielenga

• Subjects:
• business
• marketing

• Year of Publication:
• 2019

• Award:
• BA (Hons) Business and Marketing

A Study of the Influence of Price Promotion on the Consumer Decision Making Process in the Retail Environment

• Author:
• Jordan Bainbridge

• Subjects:
• business
• marketing

• Year of Publication:
• 2019

• Award:
• BA (Hons) Business and Marketing

Social Media: a consumer’s tool for holding companies accountable

• Author:
• Tolulope Adamolekun

• Subjects:
• business
• marketing

• Year of Publication:
• 2019

• Award:
• BA (Hons) Business and Marketing

An investigation into experiential retail towards high ­involvement products in brick and mortar retailers.

• Author:
• Arjuna Tooray

• Subjects:
• business
• marketing

• Year of Publication:
• 2019

• Award:
• BA (Hons) Business and Marketing

The analysis and evaluation of the approaches taken by Coca- Cola and AG Barr to manage the Soft Drinks Industry Levy, focusing on the impact this has had on customer satisfaction and claimed behaviour

• Author:
• David Foster

• Subjects:
• business
• marketing

• Year of Publication:
• 2019

• Award:
• BA (Hons) Business and Marketing

Impact of influencer marketing on Millennials: Multi-method research on the case of German Instagram users

• Author:
• Anne Weigang

• Subjects:
• business
• marketing

• Year of Publication:
• 2018