Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Micro vs Macro Influencers: A study on which classification of social media influencers is more effective at increasing consumer purchase intention

  • Author:
  • David Wickens
  • Subjects:
  • brand image
  • consumer behaviour
  • influencers
  • macro influencers
  • marketing
  • micro influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Marketing

An exploration on how the Attenborough effect has influenced consumer motivations towards reducing their single use plastic consumption

  • Author:
  • Joshua Lawrence
  • Subjects:
  • business
  • business and marketing
  • marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Marketing (with Professional Practice)

A quantitative analysis into the effectiveness of digital content type on stimulating consumer recall, with application to, and comparison of, opposing sportswear market leaders: Nike and Adidas.

  • Author:
  • Guy Bloodworth
  • Subjects:
  • business
  • business and marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Marketing (with Professional Practice)

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

  • Author:
  • Marcel Pielenga
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

A Study of the Influence of Price Promotion on the Consumer Decision Making Process in the Retail Environment

  • Author:
  • Jordan Bainbridge
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

Social Media: a consumer’s tool for holding companies accountable

  • Author:
  • Tolulope Adamolekun
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

An investigation into experiential retail towards high ­involvement products in brick and mortar retailers.

  • Author:
  • Arjuna Tooray
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

The analysis and evaluation of the approaches taken by Coca- Cola and AG Barr to manage the Soft Drinks Industry Levy, focusing on the impact this has had on customer satisfaction and claimed behaviour

  • Author:
  • David Foster
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

Impact of influencer marketing on Millennials: Multi-method research on the case of German Instagram users

  • Author:
  • Anne Weigang
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2018