University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Award: MSc Marketing

A systematic literature review on the influence of congruence in sports sponsorship marketing

  • Author:
  • Kacper Tomasz Lesniak
  • Subject:
  • Marketing
  • Year of Publication:
  • 2023
  • Award:
  • MSc Marketing

An investigation of the factors impacting word-of-mouth efficacy for consumer persuasion in fiction book buying behaviour

  • Author:
  • Zoe Robinson
  • Subject:
  • Marketing
  • Year of Publication:
  • 2023
  • Award:
  • MSc Marketing

Consumer attitudes and behaviours regarding video game products: an exploration of the video gaming industry and marketing

  • Author:
  • Jacob Hamilton
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

What does the metaverse mean for the future of digital fashion marketing and what can be learned from early adopters such as Gucci and Nike?

  • Author:
  • Joseph Patrick Kofi Awiah
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

The continued use of self-service applications post- COVID-19 lockdown and its effects on customer experience – a case study of restaurant business in the UK

  • Author:
  • Linh Hoang Phuong Le
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

Chinese university students’ preference of potato crisps packaging and willingness to purchase based on food images and background colours. A study using crossmodal associations in packaging

  • Author:
  • Sephora De Luca
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

To what extent is the automotive industry redefining relationship marketing in B2C markets? A case study on Volkswagen

  • Author:
  • Marcel Pielenga
  • Subject:
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing

Consumer behaviour towards sustainable fashion in the UK and Vietnam: Millennials

  • Author:
  • Thi Thuy Di Huynh
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

The importance of video marketing in digital marketing strategy and its impact on customers’ intention to purchase

  • Author:
  • Thi Mai Anh Do
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

Understanding consumer purchasing-decision-making concerning online food delivery service applications in Bangkok, Thailand

  • Author:
  • Attaporn Suksing
  • Subject:
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • MSc Marketing
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