Library Dissertation Showcase

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Award: MSc Marketing

To what extent is the automotive industry redefining Relationship Marketing in B2C markets? A Case Study on Volkswagen

  • Author:
  • Marcel Pielenga
  • Subjects:
  • automotive industry
  • customer relationship management
  • customer retention
  • marketing
  • mobility
  • relationship marketing
  • Volkswagen
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing

Consumer behaviour towards sustainable fashion in the UK and Vietnam: Millennials

  • Author:
  • Thi Thuy Di Huynh
  • Subjects:
  • consumer behaviour
  • fashion
  • millennials
  • slow fashion
  • sustainability
  • sustainable fashion
  • United Kingdom
  • Vietnam
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

The importance of Video Marketing in Digital Marketing Strategy and its impact on customers’ intention to purchase

  • Author:
  • Thi Mai Anh Do
  • Subjects:
  • content marketing
  • digital marketing
  • marketing
  • purchasing intention
  • video
  • video marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

Understanding consumer purchasing-decision-making concerning online food delivery service applications in Bangkok, Thailand

  • Author:
  • Attaporn Suksing
  • Subject:
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • MSc Marketing