The sports journalism industry in the UK has long been dominated by males and an improvement in the gender balance has made little progress over time. Due to the minimal previous work on this topic, this study aimed to bring light to the current visibility of female sports journalists in the UK media. A quantitative content analysis was conducted in the form of a by-line count from national UK newspapers over three different periods (2016, 2018 and 2021). It was found that the percentage of female sports writers decreased over the five year period but slightly increased since 2012 when the seminal piece of work was conducted on this topic by Franks and O’Neill (2016). An analysis of UK female sports broadcasters was also carried out during the three periods to compare the state of both print and broadcast media. It was found that great strides have been made in UK sports broadcasting to balance the gender scale whilst UK sports print media is still lagging behind.
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