The Doddington Country Estate in Lincoln is embarking on 100 years of rewilding on what was previously intensively farmed land. “It’ll Grow On You” is an immersive cultural experience in the form of a permanent pavilion on part of The Doddington Estate. Its purpose is to educate and inspire visitors on the topic of rewilding, including what it is, why Doddington are opting for it and how they’re planning to implement it.
This report will discuss the research involved in creating this design starting with the background and motivation to study this topic, investigation into Doddington and their visitors, deep exploration into the topics of agriculture and rewilding and finally design strategy. This design focusses on using recycled or natural materials sourced en-situ wherever possible due to the nature sensitive topic at hand. The main construction technique used is Lincolnshire Mud & Stud. The technology used within the experience is minimal – opting instead for physically immersive solutions which evoke a sense of play.
The narrative of the entire journey begins with the agricultural history in England between the 1650’s to present day, focussing on how the industrial revolution had a significant effect. The story then moves to the topic of rewilding, starting with what, why and how, in separate zones. An opportunity to explore the wilderness outdoors is offered at this point before heading inside again to learn about previous examples of rewilding. At the end of the journey there are items like seed bombs offered in exchange for a donation to the rewilding project, a contemplation zone and a chance to participate in some nature related activities like pond dipping.
This report will gather the research necessary to design each zone with the intention of entertainment, education and inspiration. Investigation will also be conducted in order to achieve an exterior design which respects the surrounding landscape while also becoming a public attraction to increase footfall at The Doddington Estate.
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