University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

An investigation of the factors impacting word-of-mouth efficacy for consumer persuasion in fiction book buying behaviour

  • Author:
  • Zoe Robinson
  • Subject:
  • Marketing
  • Year of Publication:
  • 2023
  • Award:
  • MSc Marketing
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