University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Your pain my pleasure: Is ‘Decolonising the curriculum’ a true form of allyship?

  • Author:
  • Naomi Ngondi
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

The influence of live-streaming in the events industry

  • Author:
  • Rhiannon Burleigh
  • Subject:
  • Events Management
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

  • Author:
  • Marcel Pielenga
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

Equine marketing on Instagram: an analysis of the role of social media influencers in adding value

  • Author:
  • Lucy Elliott
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

An exploration of online influencers and the impact of their endorsements on the purchase intentions of YouTube gaming audiences

  • Author:
  • Red Vaughan
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

  • Author:
  • James Terence Muscroft
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

The evaluation of environmental and social CSR among UK large international companies against theory and best practices

  • Author:
  • Danielle Lauren Murphy
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business and Management
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