Library Dissertation Showcase

Exploring the impact of relationship marketing in a professional football club during a pandemic: a case study of Lincoln City Football Club

• Author:
• Tom Doherty

• Subjects:
• Sport
• Sport Management
• Sports Business Management

• Year of Publication:
• 2021

• Award:
• International Sports Business Management

To what extent is the automotive industry redefining relationship marketing in B2C markets? A case study on Volkswagen

• Author:
• Marcel Pielenga

• Subject:
• Marketing

• Year of Publication:
• 2020

• Award:
• MSc Marketing