Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Chinese university students’ preference of potato crisps packaging and willingness to purchase based on food images and background colours. A study using crossmodal associations in packaging

  • Author:
  • Sephora De Luca
  • Subject:
  • Marketing
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

Do environmental related aesthetics in eco-fashion advertising impact consumer value perceptions and therefore influence consumer purchase intention?

  • Author:
  • Aislynn Barrett
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

An exploration of the impact of social influencers on equestrian brand loyalty

  • Author:
  • Charlotte Pegrum
  • Subjects:
  • Sport
  • Sports Business Management
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Sports Business Management

Micro vs macro influencers: a study on which classification of social media influencers is more effective at increasing consumer purchase intention

  • Author:
  • David Wickens
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Marketing

The importance of video marketing in digital marketing strategy and its impact on customers’ intention to purchase

  • Author:
  • Thi Mai Anh Do
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

Gendered product design: to what extent are perceptions regarding gender-stereotypes in design changing?

  • Author:
  • Imogen Payne
  • Subject:
  • Product Design
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Product Design

What impact does packaging design have on a consumer’s attitudes and purchase behaviour? A study of sustainable food packaging

  • Author:
  • Sophie Olive
  • Subjects:
  • Management
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Marketing Management

Understanding consumer purchasing-decision-making concerning online food delivery service applications in Bangkok, Thailand

  • Author:
  • Attaporn Suksing
  • Subject:
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • MSc Marketing

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

  • Author:
  • Marcel Pielenga
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

To what extent does brand knowledge created by social media influencers effect purchase intention: a case study of Gymshark.

  • Author:
  • Louise Thorndick
  • Subject:
  • Events Management
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management