Library Dissertation Showcase

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness

• Author:
• Megan King

• Subjects:
• Advertising
• Marketing

• Year of Publication:
• 2018

• Award:
• BA (Hons) Advertising and Marketing

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

• Author:
• James Terence Muscroft

• Subject:
• Marketing

• Year of Publication:
• 2018

• Award:
• BA (Hons) Marketing